Internet continues to expand rapidly and with Internet advertising, which threatens to break all other forms of advertising such as newspapers in the very near future. Opportunities for small, local firms are now much higher, because there is a possibility for easy presentation to potential customers. A great way for small businesses and shops to increase their web traffic and to expose the service via Google Places. The steps that you can take to improve the ranking are very easy, and benefits may be large.
However, creation, ie. set your company on Google Places service is not in itself sufficient to guarantee growth in trade and business. There can be hundreds of other local companies working in the same sector and even similar location as your company and everyone is competing for the best exposure. Whether you’re a local dentist, lawyer or even a web designer, you can get a lot in terms of new customers / orders if you followed these simple guidelines to optimize Google Places listing.
Company name – While many local companies use the brand name in their keywords in the title, this is not good practice to Google Places service. Use the company name as it is and it will allow customers to find your business easily and quickly.
Fill all necessary details – Although there are several fields and your Google Places listing, try as many fields to fill. Those fields that are missing, reducing the chance to get to rank and give users an incomplete picture of your company.
Categories and description – It is easy to select the category that you think are the most popular, even if your company can hardly fall into this category. Always select the category that best fits your industry, so that users were more likely to find you. Your description is also very important in giving customers the impression, what is your company and how it differs from the competition. Be as descriptive and does not give space to imagination.
Photos and videos – If you upload images and videos which do not carry any SEO value, then you have missed a valuable opportunity to optimize your listing on this service. If you want to upload 4 pictures of your car wash – instead of using regular generic “29834432.jpg” names, change them to “car-wash-brisbane.jpg” or something similar. Everything that contains the keyword in it will help streamline. When it comes to video files, use services like Animoto (create video from pictures) and upload newly-created videos on sites like YouTube. The goal is to place video, with a description of the company (name, address, phone) as it is located and the Google Places listing.
Competition analysis – The competition usually comes into play when looking at organic ranking, however, competition should not be forgotten when we look at Google Places. See who has a stronger rank in the local listing and find out what they were doing so well in the ranking. From the reviews, citations, and the images are uploading, analyze how they formed a successful listing on the service.
Quotation – Obtaining relevant criticism clients will greatly improve your ranking at the local level, but to get them? As we said earlier, look at how your competitors get quotes from anyone, do the same and try to outdo them. You’ll notice that the quotes obtained from a directory such as Yelp, Thomson, Superpages, etc.. Try again to explore the whole story and ask for geo target directories for a small fee to list your company. Other good places to get quotes on websites such as Panoramio, and Flickr for photos and YouTube for video. Some sites accept a map of your location with a description of the company with contact information. Try to fill in as much content as the quotes were as detailed as possible. As the last thing you can do in this segment is to find local bloggers who might give you a quote from a local perspective. These are rare conditions, but can be very valuable.
Criticism – Although you may be tempted to write your own review and assessment, this is a risky move. Try to keep your content totally organic and do nothing to risk banning from Google Places service. Step One – Research: Take a day and record companies / people with whom you have worked before and who would be willing to give you a positive review. Step Two – Contact: Send an email to these people with a link to your Google Places listing and kindly ask them to give you an honest assessment of your company. Give them a link to such criticism (from another customer / user) and up to make it easy for them when giving criticism.
Conclusion – As you can see, in seven short steps we have given you a complete guide on how to improve your Google rank Places. With improved ranking comes more traffic and more exposure to potential customers.